​Daehong Planning (CEO Lee Gap) held the second Innovative & Creative Show (ICS) at the Dongdaemun Design Plaza (DDP) Sharing Hall on the 22nd with 300 domestic and foreign advertising and marketing experts attending.

 The ICS, which marks its second anniversary this year, is the first event in the advertising industry to be attempted, and has drawn attention by presenting innovative digital marketing cases through collaboration with startups armed with digital new technologies.

At the first ICS event held last year, using Oculus, a virtual reality experience equipment, foreign tourists quickly introduced ideas such as '360 Private Tour' where Hallyu stars and South Korea's landmark tours are enjoyed, showing that virtual reality (VR) can be used in various marketing areas in Korea. In addition, earlier this year, along with ICS participant The Daftrap, Busan Metropolitan Government expanded digital creativity to the public campaign area by launching a campaign for pregnant women using the Internet of Things (IoT).

Park Sun-mi, head of Creative Solutions Division at Daehong Planning, said, "In order to turn the digital convergence era into an opportunity, marketing and digital convergence are essential." "The biggest value of ICS events is collaboration with partners who share this vision of innovation."

At this year's event, it also discovered small and medium-sized companies that have distinguished themselves in various digital solutions such as Converged Reality (MR), Internet of Things (IoT), and Biotech, and presented various digital marketing cases. In particular, this year, it received a great response by demonstrating eight campaign ideas that can be used directly at the consumer interface, focusing on the rapidly changing distribution market.

Marketing officials who participated in the event focused on the "visiting department store" <hologram pop-up store>, which allows shopping and various cultural experiences in the Omni-Channel era, and the "World Mall Go>" that provides augmented reality entertainment to Mollings. In addition, they showed great interest in good campaigns that stimulate consumer sentiment through IT technology such as <Compliment Camera>, which can drastically reduce speed violations of Jeju Island's rental car travelers, and <Heartful Cuckoo> by connecting IoT technology to rice cooker and mobile.

"From Omni Channel's perspective of extending consumer experience to 24 hours through online and offline, this ICS event is a starting point for developing into a digital marketing solution platform," said Lee Gap, CEO of Daehong Planning at the event.

Meanwhile, Daehong is preparing various marketing ideas that combine digital new technology and communication with startups and customers that were discovered through ICS events, and aims to become a 'Digital Creative Hub' that connects domestic digital companies and customers. Based on this, it is looking forward to co-prosperity with competitive digital small and medium-sized companies and expansion of digital marketing markets in Korea.

Press Date: November 22, 2016

Source:
http://www.acrofan.com/ko-kr/detail.php?number=22906&thread=AB06 

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